Eyeota, the global leader in audience data, hires Pieter de Zwart as Chief Technology Officer to lead the company’s technology strategy and spearhead the development of Eyeota’s global audience platform.

Pieter joins the team with more than a decade of ad tech engineering and management experience and a proven track record of developing scalable systems and processes. A frequent speaker at events, Pieter is highly regarded as a thought leader and expert in the industry. Prior to Eyeota, he spent nine years at the Rubicon Project, where he helped scale the business from a 100-person startup to a publicly-traded company.