Seasoned Technology Leader to Accelerate Platform Innovation
NEW YORK, NY–(Marketwired – Jun 6, 2017) – PebblePost®, the inventor of Programmatic Direct Mail®, today announced the appointment of David Peterson as Chief Technology Officer.
Peterson will report directly to PebblePost Chief Executive Officer Lewis Gersh in the company’s New York headquarters. His scope of responsibilities include scaling the engineering team and platform architecture, building on the company’s data and machine learning capabilities, and further optimizing delivery and performance of brand campaigns.