Company Also Hires First SVP Data Strategy to Enhance Programmatic Solutions
DELRAY BEACH, Fla.–(BUSINESS WIRE)–Bidtellect, the content distribution platform built for marketers, today announced the appointment of Mike Conway, former AOL and Millennial Media Executive, as the company’s Chief Technology Officer. In his role as Bidtellect’s Chief Technology Officer, Mike will be responsible for overseeing all engineering and technology teams at Bidtellect and will report into Bidtellect Chief Executive Officer, Lon Otremba. The company also hired its first SVP of Data Strategy, former executive at x+1 Paul Davis, as they prioritize data and programmatic solutions for marketers.
Prior to joining Bidtellect, Mike was the Vice President of Engineering at Millennial Media for three years. Throughout his tenure, he built an engineering staff with a primary focus on mMedia, the company’s self-service monetization advertising platform for the in-app economy. Mike remained at Millennial Media through their acquisition by AOL in 2015 where he was Sr. Director of Data Services. Prior to that, he held leadership positions at Xerox and Celera Genomics, where he and his team managed and applied data to the creation of algorithms for human genome mapping.